The problem
A global risk analytics company was exploring the European payments market, including opportunities around an emerging payment authentication standard. It needed to know how big the opportunity really was, and whether it justified building new capabilities.
What I did
As an innovation product manager, I worked alongside the market strategists on the market sizing. I also analysed the competitive landscape and the risks, and built a business case with ROI projections. I then tested the findings with the strategists, product managers, engineering teams and leadership, to validate them and secure their buy-in.
The result
The sizing unearthed a £50M+ opportunity, and the business case passed review with the key stakeholders. It helped to shape the product roadmap to build out the capabilities to pursue it. It gave me a repeatable way to size a market and to test it, especially in regulated industries.