Work
Selected work.
Short case studies: the problem, what I did, and what changed.
Turning a year of customer calls into a roadmap
Used AI on 12 months of customer transcripts to map an emissions data portfolio, and to recommend pausing new build until the existing work sold.
Sizing a £50M+ opportunity
Market sizing with the market strategists unearthed a £50M+ opportunity and shaped the product roadmap to go after it.
Turning customer discovery into business cases
15+ customer discoveries with top-tier financial institutions informed several business cases worth £1M–£2M+ in total.
One toolset, five ways of working
A shared backlog structure across five acquired product lines, without forcing them to work the same way.
Deciding which company to buy
A structured acquisition framework that took 15+ targets to a shortlist of two, and a decision within two months.
Choosing where to expand next
A repeatable framework that ranked new markets by return and identified a $4.5B opportunity.
Taking a new product to market
A beta-to-launch programme that turned early customers into advocates and generated $15M+ in revenue from 10+ customers.
Automating a manual bottleneck
A custom Tcl parser that saved three months of development time, raised efficiency by 20% and became a product feature.